Reflecting On PEN BizCon25

Malaysia Rising

Entrepreneurs as the Driving Force of Malaysia's Growth

Innovation, Collaboration, and Growth

On 19 February 2025, the PEN BizCon25 Conference brought together entrepreneurs, business leaders, and innovators for a full-day experience of connection, collaboration, and transformative growth.

Hosted at the AFFIN Group Auditorium, Menara AFFIN Bank, and proudly supported by Affin Bank alongside our valued sponsors, the conference was a landmark event for Malaysia’s entrepreneurial ecosystem.

Opening Speech by Datuk Dr. Paul Chan

The day began with a warm Welcome Speech by Peter Lam, Founder of ProfitMAX Entrepreneurs Network, followed by an inspiring Opening Speech by Datuk Dr. Paul Chan, Chancellor and Co-Founder of HELP University.

In his concise yet powerful address, he introduced his guiding philosophy of “WE”:

  • Willingness and Enthusiasm – Success requires not just the readiness to act, but also the passion to do it wholeheartedly.

  • Willpower and Energy – Leaders must embody determination and vitality to see things through

At 82 years old, Datuk Dr. Paul Chan continues to live this philosophy daily, starting with enthusiasm and ending with happiness. His message set the tone for BizCon25, a reminder that resilience, mindset, and joy are the foundation of lasting growth.

True Leadership with Peter TP Chan

A keynote highlight came from Peter TP Chan, Founder and CEO of The Haven All Suite Resort, Ipoh, who shared his heartfelt insights on True Leadership. He introduced the memorable framework S.M.E.L.L.:

  • Selflessness
  • Meaningful
  • Effective
  • Lasting
  • Love

Peter also addressed a central question: “What is the Role of Entrepreneurs as the Driving Force for Malaysia’s Growth?”

He urged policymakers to nurture environments where authentic leadership and innovation can thrive, leaving participants inspired and challenged to rethink leadership both in business and in life.

Practical Insights for Entrepreneurs

The morning continued with two impactful talks:

  • Ivylyn Yap (Executive Chairman, Citrine One Group) shared on Corporate Criminal Liability Compliance, reminding businesses that strong governance and compliance are not barriers but essential strategies to remain globally competitive.

  • Boon Kim San (Head, Digital Business & Marketing, Group Enterprise Banking, Affin Bank) delivered a session on Empowering SMEs through SMEngage, showcasing how Affin Bank equips entrepreneurs with digital solutions to unlock their growth potential.

Conversations That Matter

The core of BizCon25 unfolded in two engaging panel discussions that captured the theme of “MALAYSIA RISING: Entrepreneurs as the Driving Force of Malaysia’s Economic Growth.”

Panel Session 1: Trends, Issues & Areas of Strength

  • Panellists: Tan Sri Datuk Dr. Rebecca Fatima Sta Maria, Raja Singham, Ts. Tan Aik Keong

  • Moderator: Freda Liu

This conversation explored pressing challenges and opportunities shaping Malaysia’s entrepreneurial landscape, from digital transformation and policy directions to talent development and industry strengths. The panel highlighted Malaysia’s ability to remain competitive through resilience, innovation, and strategic collaboration.

Panel Session 2: Role of Entrepreneurs in Driving Innovation & Malaysia’s Competitiveness

  • Panellists: Pang Kiew Kun, Malek Ali, Ganesh Kumar Bangah

  • Moderator: Datuk William Ng

This dialogue emphasized the critical role entrepreneurs play in shaping industries, fueling creativity, and positioning Malaysia as a leader in both regional and global markets. The panellists shared a mix of vision and actionable strategies that entrepreneurs could apply immediately in their own ventures.

Collaboration at Its Core

A defining highlight of BizCon25 was the strategic collaboration with Affin Bank, our main sponsor. Their dedication to empowering entrepreneurs reflects how financial institutions can go beyond traditional roles, becoming true partners in growth and innovation.

We extend heartfelt thanks to Affin Bank, Raymond Lee, and KS Boon for their unwavering support. Appreciation also goes to our supporting sponsors and partners, whose contributions helped make BizCon25 a milestone event.

Behind the Scenes: The Team Spirit

The seamless execution of BizCon25 was made possible by the dedication of the PEN team and moderators.

  • The Registration team : Alycia Tan, Laura L Low, and Grace Chow,  welcomed participants warmly from 7:30 AM.
  • Chee Sing Wong, Head of Operations and Logistics, oversaw smooth coordination throughout the day.
  • Team members Jeen Lim, Kevin Low, Sr. KC Law, Chee Hong Tan, and Erwan Emran Citrine ensured everything ran flawlessly across their stations.
  • Our moderators : Datuk William Ng and Freda Liu, guided the sessions with professionalism and energy, ensuring engaging conversations that resonated with the audience.

To every speaker, sponsor, and team member: thank you for making BizCon25 a resounding success.

Looking Ahead

PEN BizCon25 was more than a conference, it was a statement of intent. A shared vision of Malaysia’s entrepreneurial future, powered by leadership, innovation, and unity.

With this momentum, the PEN team is already preparing for the next chapter. If BizCon25 is any indicator, the future of Malaysian entrepreneurship is in passionate, capable hands, ready to drive innovation, resilience, and global competitiveness.

Final Reflection

PEN BizCon25 was more than just a conference. It was a statement of intent, a commitment to leadership, innovation, and collaboration as the cornerstones of Malaysia’s rise.

If BizCon25 is any indication, the future of Malaysian entrepreneurship lies in passionate, capable hands, ready to drive resilience, competitiveness, and global impact.

Capture the Moments

"Thank you, Coach Peter Lam, for giving a sharing session opportunity with PEN BizCon25. It was personally an eye-opener, not only from Peter’s session but from the rest of the speakers as well. Two thumbs up for Peter and team!" .
KS Boon
Head of Digital Business and Innovation
"PEN BizCon25 was a resounding success, captivating participants with engaging discussions under the theme: 'Malaysia Rising – Entrepreneurs as the Driving Force of Malaysia’s Growth.' " AFFIN is proud to have participated as the Strategic Bank Partner in conjunction with our 50th anniversary. This collaboration underscores our continued commitment to supporting the SME community and delivering exceptional customer value as part of our AX28 Plan's strategic pillar of Unrivalled Customer Service."
AFFIN Group