Executive Summary
PEN BizCon25 presents an unparalleled opportunity for your brand to connect with Malaysia’s most dynamic entrepreneurs and business leaders. As a sponsor, you will:
Gain exclusive access to 150+ founders and CEOs from SMEs and public-listed companies across diverse industries
Position your brand at the forefront of innovation and economic growth in Malaysia
Engage with key decision-makers in a high-impact, intimate setting
Contribute to shaping the future of Malaysia’s entrepreneurial ecosystem
Join us in driving Malaysia’s economy forward and establish your Bank as a leader in this transformative journey.
Foreword
Malaysia has had an abundance of prominent entrepreneurs in the past 5 decades, with businesses that have lasted 3 to 4 generations. These visionaries have driven Malaysia’s economic and social growth across diverse industries, from trading and plantations to construction, banking, and technology.
As we move forward with digital transformation and Industry 4.0, new opportunities emerge. How do we transform from an industrialized nation to a digital powerhouse? What role does AI play in business innovation? Most importantly, how can entrepreneurs drive Malaysia’s economy forward, making the nation more competitive?
PEN BizCon24 brings together the country’s most influential business minds to address these critical questions and ensure Malaysia regains its position as the Tiger of Asia.
About PEN BizCon25
PEN BizCon is a prestigious business conference organized bi-annually by the ProfitMAX Entrepreneurs Network (PEN). This year’s theme is:
“Role of Entrepreneurs in Driving Malaysia’s Economic Competitiveness.“
Key Objectives:
The conference aims to:
a) Share trends, issues, and areas of expertise among like-minded entrepreneurs b) Drive entrepreneurship as the beacon for Malaysia’s accelerated economic growth c) Collaborate in areas of common interest d) Forge partnerships and alliances
Target Audience
PEN BizCon25 will attract 150 high-calibre attendees, comprising:
Founders and CEOs of SMEs (70%)
Founders and C-level executives from public-listed companies (20%)
Industry experts and thought leaders (10%)
Industries Represented:
And more....
Our carefully curated audience ensures meaningful interactions and potential business collaborations for our sponsors.
Event Details
Date: 19 February, 2025 Time: 9am – 2pm
Venue: Affin Bank Auditorium, Level 25, Menara AFFIN Bank, TRX, KL
Preliminary Agenda
Time
Agenda
8.30 – 9.00 am
Registration
9.00 – 9.05 am
Welcome Speech by Peter Lam, PEN Founder
9.05 – 9.10 am
Opening Address by Datuk Paul Chan, Founder HELP University & Advisor to PEN
9.10 – 9.25 am
Keynote Address by Dato Seri Tengku Zafrul Aziz, MITI Minister*
9.25 – 9.30 am
Opening Ceremony
9.30 – 9.55 am
Speaker 1 (Platinum Sponsor) – Putting Malaysia On the Global Tourism Map – –Mr Peter Chan/Founder & CEO, The Haven Resort
9.55 – 10.15 am
Speaker 2 – Noor Amy Ismail
10.15 – 10.25 am
Speaker 3 – Ivlynn Yap, Citrine
10.25 – 10.40 am
Tea Break
10.40 – 11.30 am
Panel Session 1
Trends, Issues, and Areas of Strengths
(Panellists:
Tan Sri Dr. Rebecca Fatimah Sta Maria – Exec Director, APEC
Raja Singham – Founder and CEO, BAC Education Group
Noor Amy Ismail – former COO at MAVCAP, currently Advisor at Menteri Besar Inc (Selangor)
MC/Moderator – Freda Liu
11.30am – 12.20 pm
Panel Session 2
Role of Entrepreneurs in Driving Innovation & Malaysia’s Competiveness
(Panelists:
Ts Tan Aik Keong (Founder & CEO Agmo Bhd) – Beyond Generative AI
Malek Ali – Driving M’sian Biz to be more Competitive – A Media Owner’s Perspective
KK Pang – Executive Director, FBSM Berhad
Moderator – Dato William Ng, President of SAMENTA
1.00pm
Closing Speech by Peter Lam, PEN Founder
1.05pm
Lunch
2.00 pm
Ends