Within 5 years, to generate
additional business for members
of RM100 million or more
annually.
About ProfitMAX
This unique Community of entrepreneurs (mainly mid-size and larger, established players), professionals and subject-matter experts was founded by Peter Lam in April 2021. The intention was to create a networking platform to facilitate business collaboration during the pandemic and extended lockdowns. Although the emphasis has been and continues to be on Quality rather than sheer number of members, membership currently stands at about 90 members.
ProfitMAX Entrepreneurs Network
(PEN)
The Mission of PEN
To build a High-Quality network of like-minded businesspeople who are positive and supportive and proactively seeking collaboration opportunities for mutual benefit for the common good.
The Vision Of PEN
Creating a Business Community that Collaborates to generate additional business for members that is well known among the Regional Business Community (ASEAN).
PEN
CORE Values
COMMUNITYspirit – a spirit of belonging to PEN. I am positive, supportive and cooperative. I will seek the products and services of members first before sourcing elsewhere. I will share my network and resources with members. I keep a lookout for business opportunities for my fellow PEN members.
CONNECTIONS– I will connect members to my network wherever I can help.
COLLABORATION– I proactively seek collaboration opportunities with and for members.. I take Ownership and responsibility for my decisions and actions. I always act with Integrity and Honesty. I am trustworthy.
CONTRIBUTION– I will contribute to the betterment of PEN. This includes my time, knowledge, experience, skills and network of contacts. I embrace the philosophy of “In Giving, we Receive More”.
Moments forever
Our Members
About The Founder Of PEN
Peter Lam
After a successful corporate career spanning 22 years with Fortune 100 companies like Unilever, Kraft and Ogilvy & Mather, Peter Lam embarked into the world of Business & Executive Coaching in 2003. He won the Action Man Award in 2006 after becoming the first Platinum Coach in Malaysia and achieving Global Top 100 Coaches with ActionCOACH. In 2018 he wrote the highly acclaimed, Award-wining ProfitMAX Your Business which has become a bestseller.
He is a sought-after speaker and is a T. Harv Eker certified Master Trainer. His signature programs include Strategic Planning Retreat; ProfitMAX Masterclass; Virtuous Leadership; Total Team Alignment; Streetwise Marketing; and The 7 Habits of Sales Champions.